Cita APA (7th ed.)

Kapoor, J. (2001). 24 Brand Mantras: Finding a place in the minds and heart of consumer (NA.). Response Books.

Cita Chicago (17th ed.)

Kapoor, Jagdeep. 24 Brand Mantras: Finding a Place in the Minds and Heart of Consumer. NA. New Delhi: Response Books, 2001.

Cita MLA (9th ed.)

Kapoor, Jagdeep. 24 Brand Mantras: Finding a Place in the Minds and Heart of Consumer. NA. Response Books, 2001.