APA-viite (7. p.)

Kapoor, J. (2001). 24 Brand Mantras: Finding a place in the minds and heart of consumer (NA.). Response Books.

Chicago-viite (17. p.)

Kapoor, Jagdeep. 24 Brand Mantras: Finding a Place in the Minds and Heart of Consumer. NA. New Delhi: Response Books, 2001.

MLA-viite (9. p.)

Kapoor, Jagdeep. 24 Brand Mantras: Finding a Place in the Minds and Heart of Consumer. NA. Response Books, 2001.