Kapoor, J. (2001). 24 Brand Mantras: Finding a place in the minds and heart of consumer (NA.). Response Books.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रKapoor, Jagdeep. 24 Brand Mantras: Finding a Place in the Minds and Heart of Consumer. NA. New Delhi: Response Books, 2001.
एमएलए (9वां संस्करण) प्रशस्ति पत्रKapoor, Jagdeep. 24 Brand Mantras: Finding a Place in the Minds and Heart of Consumer. NA. Response Books, 2001.
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