Brand positioning

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Bibliographic Details
Main Author:	Sengupta, Subroto
Format:	Book
Language:	English
Published:	New Delhi Tata McGraw Hill Publishing Company Limited 2006
Edition:	2nd
Subjects:	Product management
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NMIMS SBM -

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Call Number:	658.827 SEN
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Holdings details from NMIMS Bengaluru -
Call Number:	658.827 SEN
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