The Power of Effective Marketing

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Bibliographic Details
Main Author:	Zikmund, William G
Format:	Book
Published:	New Delhi Pearson Education 2002
Edition:	5th
Subjects:	Advertising,Advertising-Moral and ethical aspects,Subliminal advertising-United states,Product placement in mass media
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NMIMS Bengaluru -

Holdings details from NMIMS Bengaluru -
Call Number:	658.8 ZIK
Copy	Available Place a Hold