The Power of Effective Marketing

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Bibliographic Details
Main Author:	Zikmund, William G
Format:	Book
Published:	New Delhi Pearson Education 2002
Edition:	5th
Subjects:	Advertising,Advertising-Moral and ethical aspects,Subliminal advertising-United states,Product placement in mass media
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MARC


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100		\|a Zikmund, William G
250		\|a 5th
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650		\|a Advertising,Advertising-Moral and ethical aspects,Subliminal advertising-United states,Product placement in mass media
942		\|c BK
245		\|a The Power of Effective Marketing
260		\|a New Delhi \|b Pearson Education \|c 2002
082		\|a 658.8 \|b ZIK
300		\|a xvi+ 594p, 25cm,
999		\|c 3460 \|d 3460
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