Marketing Metrics

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Bibliographic Details
Main Author:	Bendle, Neil T
Other Authors:	Farris, Paul W.; Pfeifer, Phillip Edward
Format:	Book
Language:	English
Published:	Chennai Pearson 2016
Edition:	3rd ed.
Subjects:	Marketing - Statistics
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NMIMS Bengaluru - Rack No. 7

Holdings details from NMIMS Bengaluru - Rack No. 7
Call Number:	658.83 BEN
Copy	Available Place a Hold Notes: Includes bibliographical references and index