Competitive Branding: Winning in the Market Place with Value-added Brands

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Bibliographic Details
Main Author:	Nilson Torsten H
Format:	Book
Language:	English
Published:	New York John Wiley & Sons 1998
Subjects:	Branding
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NMIMS SBM -

Holdings details from NMIMS SBM -
Call Number:	658.8343/Nil
Copy	Available Place a Hold