Competitive Branding: Winning in the Market Place with Value-added Brands

Gorde:

Xehetasun bibliografikoak
Egile nagusia:	Nilson Torsten H
Formatua:	Liburua
Hizkuntza:	ingelesa
Argitaratua:	New York John Wiley & Sons 1998
Gaiak:	Branding
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Antzeko izenburuak

Building Brands That Win
nork: Mukerjee, Kaushik
Argitaratua: (2013)

COMPETITIVE BRANDING
nork: NILSON TORSTEN H
Argitaratua: (1998)

Brands and branding
nork: Brown, Stephen
Argitaratua: (2016)

Internet 101
nork: Lehnert-Wendy, G
Argitaratua: (1999)

MARKETING AND BRANDING
nork: KUMAR RAMESH
Argitaratua: (2007)

Branding in a Competitive Marketplace
nork: Baisya, Rajat K.
Argitaratua: (2013)

Brand Sense
nork: Lindstrom Marti
Argitaratua: (2010)

Brand royalty
nork: Haig, Matt
Argitaratua: (2004)

Globalisation of brands
nork: Mukhaerjee, Ishito
Argitaratua: (2008)

Nation branding
nork: Kumar, Nishit
Argitaratua: (2009)

Brand Bollywood
nork: Bose, Derek
Argitaratua: (2006)

BRAND POSITIONING
nork: SENGUPTA SUBROT
Argitaratua: (2009)

Brand loyalty
nork: Haig, Matt
Argitaratua: (2004)

Brand Switch
nork: Kapoor, Jagdeep
Argitaratua: (2004)

Personal branding
nork: Sangeetha, K.
Argitaratua: (2008)

Brand Sense.
nork: Lindstrom , Martin
Argitaratua: (2005)

Brands and Branding
nork: Brown, Stephen
Argitaratua: (2016)

Smart Things to know about Brands and Branding
nork: Mariotti John
Argitaratua: (2000)

Brand New World
nork: Lenderman, Max
Argitaratua: (2010)

Brand marketing book : creating, managing, and extending the value of your brand
nork: Marconi,Joe
Argitaratua: (1999)

What's in a brand ?
nork: Jones, John Philip
Argitaratua: (1998)

What's in a brand?
nork: Jones, John Philip
Argitaratua: (1998)

Brand Bubble: Looming Crisis in Brand Value
nork: Gerzema John
Argitaratua: (2008)

The power of cult branding
nork: Rogar, Matthew
Argitaratua: (2002)

Product and brand management
nork: Mathur, U.C
Argitaratua: (2007)

Applying the Branding Iron.
nork: Kompella, Kartikeya
Argitaratua: (2006)

Nine brand shastras
nork: Kapoor, Jagdeep
Argitaratua: (2004)

27 Brand Practices.
nork: Kapoor, Jagdeep
Argitaratua: (2005)

Building strong brands
nork: Aaker, David A.
Argitaratua: (1996)

Consumer and brand loyalty
nork: Panigrahi, Rajeshwari

MANAGING BRAND EQUITY
nork: AAKER DAVID
Argitaratua: (1991)

Creating Passion Brands
nork: Edwards, Helen
Argitaratua: (2006)

Brand immortality
nork: Pringle, Hamish
Argitaratua: (2009)

Brand Breakout
nork: Kumar, Nirmalya
Argitaratua: (2013)

SUCCESSFUL BRANDING
nork: CHOUDHURY PRAN K
Argitaratua: (2001)

Brand Power
nork: Stobart Paul
Argitaratua: (1994)

Brand Harmony
nork: Yastrow Steve
Argitaratua: (2006)

Brand Management
nork: Moorthi, Y.L.R
Argitaratua: (2003)

22 immutable laws of branding
nork: Ries, Al
Argitaratua: (1998)

22 immutable laws of branding
nork: Ries, Al
Argitaratua: (1998)