Marketing as strategy : understanding the CEO's agenda for driving growth and innovation

Saved in:
Bibliographic Details
Main Author: Kumar, Nirmalya
Format: Unknown
Published: Harvard Business School Press 2004
Edition:1st
Tags: Add Tag
No Tags, Be the first to tag this record!

NMIMS Khargar -

Holdings details from NMIMS Khargar -
Call Number: 658.802/KUM
Copy SITA/2019/CRB/215 Available Place a Hold
Copy SITA/2019/CRB/215 Available Place a Hold