Kumar, N. (2004). Marketing as strategy: Understanding the CEO's agenda for driving growth and innovation (1st.). Harvard Business School Press.
Citación estilo ChicagoKumar, Nirmalya. Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. 1st. Harvard Business School Press, 2004.
Cita MLAKumar, Nirmalya. Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. 1st. Harvard Business School Press, 2004.
Warning: These citations may not always be 100% accurate.