Marketing as strategy : understanding the CEO's agenda for driving growth and innovation
Kaydedildi:
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| Materyal Türü: | Bilinmiyor |
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Harvard Business School Press
2004
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| Edisyon: | 1st |
| Etiketler: |
Etiketle
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MARC
| LEADER | 00000 a2200000 | ||
|---|---|---|---|
| 020 | |a 9781591392101 | ||
| 100 | |a Kumar, Nirmalya, | ||
| 245 | |a Marketing as strategy : understanding the CEO's agenda for driving growth and innovation | ||
| 250 | |a 1st | ||
| 260 | |b Harvard Business School Press |c 2004 | ||
| 999 | |c 357614 |d 357614 | ||
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| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_802000000000000_KUM |7 0 |9 439396 |a 60000225 |b 60000225 |d 2020-01-31 |e 53 |g 1.00 |i SITA/2019/CRB/215 |l 0 |o 658.802/KUM |p NK001671 |r 2021-07-01 |v 1799.00 |w 2020-01-31 |y RB | ||