Marketing as strategy : understanding the CEO's agenda for driving growth and innovation

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Bibliografiske detaljer
Hovedforfatter: Kumar, Nirmalya
Format: Ukendt
Udgivet: Harvard Business School Press 2004
Udgivelse:1st
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Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation af Kumar, Nirmalya

Udgivet 2004
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