Marketing as strategy : understanding the CEO's agenda for driving growth and innovation
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| Egile nagusia: | |
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| Formatua: | Ezezaguna |
| Argitaratua: |
Harvard Business School Press
2004
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| Edizioa: | 1st |
| Etiketak: |
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Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
Argitaratua 2004
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