Marketing as strategy : understanding the CEO's agenda for driving growth and innovation
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Marketing as strategy : understanding the CEO's agenda for driving growth and innovation

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Autor principal: Kumar, Nirmalya
Formato: Desconhecido
Publicado em: Harvard Business School Press 2004
Edição:1st
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Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation

Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation Por Kumar, Nirmalya

Publicado em 2004
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