Marketing as strategy : understanding the CEO's agenda for driving growth and innovation
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Marketing as strategy : understanding the CEO's agenda for driving growth and innovation

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Glavni avtor: Kumar, Nirmalya
Format: Neznan
Izdano: Harvard Business School Press 2004
Izdaja:1st
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Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation

Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation od Kumar, Nirmalya

Izdano 2004
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