The New Strategic Brand Management

Бусад хувилбаруудыг харуулах (2)

-д хадгалсан:

Номзүйн дэлгэрэнгүй
Үндсэн зохиолч:	Kapferer, Jean Noel
Формат:	Ном
Хэл сонгох:	англи
Хэвлэсэн:	London Kogan Page Ltd 2012
Хэвлэл:	5th
Нөхцлүүд:	Brand name products > Management; Product management; Strategic planning; Brand name products
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!

Ижил төстэй зүйлс

Brand Bubble: Looming Crisis in Brand Value
-н: Gerzema John
Хэвлэсэн: (2008)

Brand Called You
-н: Montoya Peter
Хэвлэсэн: (2003)

Building Strong Brands
-н: Aaker David A
Хэвлэсэн: (1996)

The New Strategic Brand Management
-н: Kapferer, Jean Noel
Хэвлэсэн: (2009)

The New Strategic Brand Management
-н: Kapferer, Jean Noel
Хэвлэсэн: (2009)

Brand immortality
-н: Pringle, Hamish
Хэвлэсэн: (2009)

United We Brand
-н: Moser Mike
Хэвлэсэн: (2003)

Designing world class BRANDS (Audio Book)
-н: Naware, Ravi
Хэвлэсэн: (2004)

New Strategic Brand Management : Advanced insights & strategic thinking
-н: Kapferer J N
Хэвлэсэн: (2015)

Advanced Brand Management
-н: Temporal, Paul
Хэвлэсэн: (2010)

Competitive Success
-н: Davis, John A
Хэвлэсэн: (2010)

Strategic Brand Management
-н: Keller, Kevin Lane; Parameswaran, M.G.; Jacob, Isaac
Хэвлэсэн: (2008)

Brand Breakout
-н: Kumar, Nirmalya
Хэвлэсэн: (2013)

Building Strong Brands
-н: Aaker, David A
Хэвлэсэн: (1996)

Building Strong Brands
Хэвлэсэн: (1996)

Differentiate Or Die
-н: Trout Jack
Хэвлэсэн: (2008)

Infinite Asset
-н: Hill Sam
Хэвлэсэн: (2001)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
-н: Keller, Kevin Lane
Хэвлэсэн: (2017)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
-н: Keller, Kevin Lane
Хэвлэсэн: (2020)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
-н: Keller, Kevin Lane
Хэвлэсэн: (2020)

The International Brand Valuation Manual
-н: Salinas, Gabriela
Хэвлэсэн: (2009)

Branding in a Competitive Marketplace
-н: Baisya, Rajat K.
Хэвлэсэн: (2013)

Origin of Brands
-н: Ries Al
Хэвлэсэн: (2004)

Living Brands
-н: Nadeau, Raymond A.
Хэвлэсэн: (2007)

Best of Branding \: Best Practices in Corporate Branding
-н: Gregory James R.
Хэвлэсэн: (2004)

Building Brand Value : five steps to building powerful brands
-н: Parameswaran M.G
Хэвлэсэн: (2006)

Building Successful BRANDS in the 21st Century (Audio Book)
-н: Muthuraman, B
Хэвлэсэн: (2004)

Living Brand: How to Transform Every Member of Your Organization into a Brand Champion
-н: Ind Nicholas
Хэвлэсэн: (2004)

Differentiate of Die
-н: Trout, Jack
Хэвлэсэн: (2008)

Differentiate of Die
-н: Trout, Jack
Хэвлэсэн: (2008)

Marketing Genius
-н: Fisk, Peter
Хэвлэсэн: (1999)

Marketing Genius
-н: Fisk, Peter
Хэвлэсэн: (1999)

Marketing Management
-н: Saxena, Rajan
Хэвлэсэн: (2006)

Creating Passion Brands
-н: Edwards, Helen
Хэвлэсэн: (2006)

From Brand Vision to Brand Evaluation
-н: Chernatony, Leslie de
Хэвлэсэн: (2006)

Building strong brands
-н: Aaker, David A.
Хэвлэсэн: (2010)

Designing Brand Identity : an essential guide for the entire branding team
-н: Wheeler, Alina
Хэвлэсэн: (2018)

Best Practice Cases in Branding: Lessons from the World's Strongest Brands
-н: Keller, Kevin Lane
Хэвлэсэн: (2009)

Marketing Management
-н: Saxena, Rajan
Хэвлэсэн: (2006)

Private Label Strategy
-н: Kumar Nirmalya
Хэвлэсэн: (2006)