The New Strategic Brand Management

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Opis bibliograficzny
1. autor:	Kapferer, Jean Noel
Format:	Książka
Język:	angielski
Wydane:	London Kogan Page Ltd 2012
Wydanie:	5th
Hasła przedmiotowe:	Brand name products > Management; Product management; Strategic planning; Brand name products
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

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