What great brands do : the seven brand-building principles that separate the best from the rest

Saved in:

Bibliographic Details
Main Author:	Yohn,Denise Lee
Format:	Unknown
Language:	English
Published:	USA Jossey-Bass 2014
Edition:	NA
Subjects:	Branding
Tags:	Add Tag No Tags, Be the first to tag this record!

NMIMS SOBA - School of Branding and Advertising -