APA (7th ed.) Citation

Yohn,Denise Lee. (2014). What great brands do: The seven brand-building principles that separate the best from the rest (NA.). Jossey-Bass.

Chicago Style (17th ed.) Citation

Yohn,Denise Lee. What Great Brands Do: The Seven Brand-building Principles That Separate the Best from the Rest. NA. USA: Jossey-Bass, 2014.

MLA (9th ed.) Citation

Yohn,Denise Lee. What Great Brands Do: The Seven Brand-building Principles That Separate the Best from the Rest. NA. Jossey-Bass, 2014.

Warning: These citations may not always be 100% accurate.