Yohn,Denise Lee. (2014). What great brands do: The seven brand-building principles that separate the best from the rest (NA.). Jossey-Bass.
Chicago-Zitierstil (17. Ausg.)Yohn,Denise Lee. What Great Brands Do: The Seven Brand-building Principles That Separate the Best from the Rest. NA. USA: Jossey-Bass, 2014.
MLA-Zitierstil (9. Ausg.)Yohn,Denise Lee. What Great Brands Do: The Seven Brand-building Principles That Separate the Best from the Rest. NA. Jossey-Bass, 2014.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.