Yohn,Denise Lee. (2014). What great brands do: The seven brand-building principles that separate the best from the rest (NA.). Jossey-Bass.
Style de citation Chicago (17e éd.)Yohn,Denise Lee. What Great Brands Do: The Seven Brand-building Principles That Separate the Best from the Rest. NA. USA: Jossey-Bass, 2014.
Style de citation MLA (9e éd.)Yohn,Denise Lee. What Great Brands Do: The Seven Brand-building Principles That Separate the Best from the Rest. NA. Jossey-Bass, 2014.
Attention : ces citations peuvent ne pas être correctes à 100%.