Yohn,Denise Lee. (2014). What great brands do: The seven brand-building principles that separate the best from the rest (NA.). Jossey-Bass.
Lua i Stíl Chicago (17ú heag.)Yohn,Denise Lee. What Great Brands Do: The Seven Brand-building Principles That Separate the Best from the Rest. NA. USA: Jossey-Bass, 2014.
Lua MLA (9ú heag.)Yohn,Denise Lee. What Great Brands Do: The Seven Brand-building Principles That Separate the Best from the Rest. NA. Jossey-Bass, 2014.
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