What great brands do : the seven brand-building principles that separate the best from the rest

समान संसाधन

• Creating Passion Brands : getting to the heart of branding
  द्वारा: Edward Helen
  प्रकाशित: (2006)
• Marketing and Branding : the Indian Scenario
  द्वारा: Kumar Ramesh
  प्रकाशित: (2007)
• Primal Branding : create zealots for your brand, your company, and your future
  द्वारा: Hanlon Patrick
  प्रकाशित: (2006)
• Tata : the evolution of a corporate brand
  द्वारा: Witzel, Morgen
  प्रकाशित: (2010)
• What Great Brands do
  द्वारा: Yohn, Denise Lee
  प्रकाशित: (2014)