Strategic Brand Management

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Bibliographic Details
Main Author:	Keller, Kevin Lane; Parameswaran, Ambi M G; Jacob, Isaac
Format:	Book
Published:	New York John Wiley and Sons 2015
Subjects:	Brand management,
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NMIMS Bengaluru -

Holdings details from NMIMS Bengaluru -
Call Number:	658.827 KEL
Copy	Available Place a Hold