Strategic Brand Management

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Bibliographic Details
Main Author:	Keller, Kevin Lane; Parameswaran, Ambi M G; Jacob, Isaac
Format:	Book
Published:	New York John Wiley and Sons 2015
Subjects:	Brand management,
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650		\|a Brand management,
942		\|c BK
245		\|a Strategic Brand Management
260		\|a New York \|b John Wiley and Sons \|c 2015
082		\|a 658.827 \|b KEL
300		\|a x+ 562p, 28cm
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