Strategic brand management : building, measuring, and managing brand equity

Lignende værker

• Strategic Brand Management: Building, Measuring, and Managing Brand Equity
  af: Keller, Kevin Lane
  Udgivet: (2020)
• Strategic Brand Management: Building, Measuring and Managing Brand Equity
  af: Keller, Kevin Lane
  Udgivet: (2015)
• Strategic brand management : building, measuring, and managing brand equity
  af: Keller, Kevin Lane
  Udgivet: (2022)
• STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY
  af: KELLER KEVIN LANE; PARAMESWARAN M G; JACOB ISSAC
  Udgivet: (2016)
• STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
  af: KELLER KEVIN LANE
  Udgivet: (2008)