Genie's Wisdom : a Fable of how a CEO learned to be a marketing genius

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Bibliographic Details
Main Author:	Trout, Jack
Other Authors:	Braun, Almuth
Format:	Book
Language:	English
Published:	Canada & USA John Wiley & Sons Inc 2003
Subjects:	Marketing > Decision making
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NMIMS SBM -

Holdings details from NMIMS SBM -
Call Number:	658.8
Copy	Available Place a Hold