Value-Based Marketing for Bottom-Line Success : 5 steps to creating customer val

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Bibliographic Details
Main Author:	DeBonis, J. Nicholas
Other Authors:	Balinski, Eric W.
Format:	Book
Language:	English
Published:	New Dehli Tata McGraw Hill Publishin Com. Ltd 2002
Subjects:	Marketing > Management
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NMIMS SBM -

Holdings details from NMIMS SBM -
Call Number:	658.8
Copy	Available Place a Hold