Marketing Playbook : Five battle-tested plays for capturing and keeping the lead in any market

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Bibliographic Details
Main Author:	Zagula John
Other Authors:	Tong Richard
Format:	Book
Language:	English
Published:	NewYork ,USA Portfolio & Penguin Books 2004
Subjects:	Marketing research
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NMIMS SBM -

Holdings details from NMIMS SBM -
Call Number:	658.802
Copy	Available Place a Hold