Advertising and Promotion : an integrated marketing communications perspective
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
USA
Irwin / McGraw Hill
1990
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| Subjects: | |
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NMIMS SBM -
| Call Number: |
659.1 |
|---|---|
| Copy | Available Place a Hold |