Winning the Story Wars : why those who tell--and live--the best stories will rule the future

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Bibliographic Details
Main Author:	Sachas Jonah
Format:	Book
Language:	English
Published:	India HBRP 2012
Subjects:	Marketing > Social aspects
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NMIMS SBM -

Holdings details from NMIMS SBM -
Call Number:	658.802
Copy	Available Place a Hold