Marketing ROI : the Path to campaign, customer, and corporate profitability

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Bibliographic Details
Main Author:	Lenskold Ja,mes D.
Format:	Book
Language:	English
Published:	New Dehli , india Tata McGraw Hill Publishing Pvt Ltd 2003
Subjects:	Rate of return
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NMIMS SBM -

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Call Number:	658.1554
Copy	Available Place a Hold