How cool brands stay hot : branding to generation Y

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Bibliographic Details
Main Author:	Bergh Joeri Van Den
Format:	Book
Language:	English
Published:	london Koganpage 2011
Subjects:	Product Management
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NMIMS SBM -

Holdings details from NMIMS SBM -
Call Number:	658.827
Copy	Checked out – Due: 08-04-2022 Recall This