APA (7th ed.) Citation

Bergh Joeri Van Den. (2011). How cool brands stay hot: Branding to generation Y. Koganpage.

Chicago Style (17th ed.) Citation

Bergh Joeri Van Den. How Cool Brands Stay Hot: Branding to Generation Y. london: Koganpage, 2011.

MLA (9th ed.) Citation

Bergh Joeri Van Den. How Cool Brands Stay Hot: Branding to Generation Y. Koganpage, 2011.

Warning: These citations may not always be 100% accurate.