Bergh Joeri Van Den. (2011). How cool brands stay hot: Branding to generation Y. Koganpage.
Chicago Style (17th ed.) CitationBergh Joeri Van Den. How Cool Brands Stay Hot: Branding to Generation Y. london: Koganpage, 2011.
MLA (9th ed.) CitationBergh Joeri Van Den. How Cool Brands Stay Hot: Branding to Generation Y. Koganpage, 2011.
Warning: These citations may not always be 100% accurate.