Cita APA (7a ed.)

Bergh Joeri Van Den. (2011). How cool brands stay hot: Branding to generation Y. Koganpage.

Cita Chicago Style (17a ed.)

Bergh Joeri Van Den. How Cool Brands Stay Hot: Branding to Generation Y. london: Koganpage, 2011.

Cita MLA (9a ed.)

Bergh Joeri Van Den. How Cool Brands Stay Hot: Branding to Generation Y. Koganpage, 2011.