Bergh Joeri Van Den. (2011). How cool brands stay hot: Branding to generation Y. Koganpage.
Chicago Style aipamenaBergh Joeri Van Den. How Cool Brands Stay Hot: Branding to Generation Y. london: Koganpage, 2011.
MLA aipamenaBergh Joeri Van Den. How Cool Brands Stay Hot: Branding to Generation Y. Koganpage, 2011.
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