Bergh Joeri Van Den. (2011). How cool brands stay hot: Branding to generation Y. Koganpage.
Lua i Stíl Chicago (17ú heag.)Bergh Joeri Van Den. How Cool Brands Stay Hot: Branding to Generation Y. london: Koganpage, 2011.
Lua MLA (9ú heag.)Bergh Joeri Van Den. How Cool Brands Stay Hot: Branding to Generation Y. Koganpage, 2011.
Rabhadh: Seans nach mbeach na luanna seo go hiomlán cruinn i ngach uile chás.