Bergh Joeri Van Den. (2011). How cool brands stay hot: Branding to generation Y. Koganpage.
Citazione stile Chigago Style (17a edizione)Bergh Joeri Van Den. How Cool Brands Stay Hot: Branding to Generation Y. london: Koganpage, 2011.
Citatione MLA (9a ed.)Bergh Joeri Van Den. How Cool Brands Stay Hot: Branding to Generation Y. Koganpage, 2011.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.