All Consumers Are Not Created Equal : the differential marketing strategy for brand loyalty and profits

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Bibliographic Details
Main Author:	Hallberg Garth
Format:	Book
Language:	English
Published:	Canada John Wiley & Sons inc 1995
Subjects:	Database marketing
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NMIMS SBM -

Holdings details from NMIMS SBM -
Call Number:	658.84
Copy	Available Place a Hold