Woodcock Neil & Stone Merlin. (2003). Customer Management Scorecard: Managing CRM for profit. Kogan Page Publisher.
Cita Chicago (17th ed.)Woodcock Neil i Stone Merlin. Customer Management Scorecard: Managing CRM for Profit. London: Kogan Page Publisher, 2003.
Cita MLA (9th ed.)Woodcock Neil i Stone Merlin. Customer Management Scorecard: Managing CRM for Profit. Kogan Page Publisher, 2003.
Atenció: Aquestes cites poden no estar 100% correctes.