APA (7th ed.) Citation

Woodcock Neil & Stone Merlin. (2003). Customer Management Scorecard: Managing CRM for profit. Kogan Page Publisher.

Chicago Style (17th ed.) Citation

Woodcock Neil and Stone Merlin. Customer Management Scorecard: Managing CRM for Profit. London: Kogan Page Publisher, 2003.

MLA (9th ed.) Citation

Woodcock Neil and Stone Merlin. Customer Management Scorecard: Managing CRM for Profit. Kogan Page Publisher, 2003.

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