Woodcock Neil & Stone Merlin. (2003). Customer Management Scorecard: Managing CRM for profit. Kogan Page Publisher.
Citación estilo ChicagoWoodcock Neil and Stone Merlin. Customer Management Scorecard: Managing CRM for Profit. London: Kogan Page Publisher, 2003.
Cita MLAWoodcock Neil and Stone Merlin. Customer Management Scorecard: Managing CRM for Profit. Kogan Page Publisher, 2003.
Warning: These citations may not always be 100% accurate.