Blue Ocean Strategy : how to create uncontested market space and make the competition irrelevant

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Bibliographic Details
Main Author:	Kim Chan W.
Other Authors:	Mauborgne Renee
Format:	Book
Language:	English
Published:	USA HRSP 2005
Subjects:	Market segmentation
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NMIMS SBM -

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Call Number:	658.802
Copy	Available Place a Hold