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Blue Ocean Strategy : how to c...
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Blue Ocean Strategy : how to create uncontested market space and make the competition irrelevant
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Bibliographic Details
Main Author:
Kim Chan W.
Other Authors:
Mauborgne Renee
Format:
Book
Language:
English
Published:
USA
HRSP
2005
Subjects:
Market segmentation
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Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant
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Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant
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Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant
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