Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers

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Bibliographic Details
Main Author:	Moore, Geoffrey A.
Other Authors:	McKenna, Regis
Format:	Book
Language:	English
Published:	New York HarperBusiness 1995
Subjects:	Selling - Technology; High technology industries; Marketing
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NMIMS Bengaluru -

Holdings details from NMIMS Bengaluru -
Call Number:	658.8 MOO
Copy	Available Place a Hold