Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers
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| Format: | Book |
| Language: | English |
| Published: |
New York
HarperBusiness
1995
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| 082 | |a 658.8 |b MOO | ||
| 100 | |a Moore, Geoffrey A. |9 43166 | ||
| 245 | |a Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers | ||
| 260 | |a New York |b HarperBusiness |c 1995 | ||
| 300 | |a xvii+223p,24cm | ||
| 650 | |a Selling - Technology; High technology industries; Marketing |9 43167 | ||
| 700 | |a McKenna, Regis |9 43168 | ||
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