Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers
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Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers

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Bibliographic Details
Main Author: Moore, Geoffrey A.
Other Authors: McKenna, Regis
Format: Book
Language:English
Published: New York HarperBusiness 1995
Subjects:
Selling - Technology; High technology industries; Marketing
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