Influence of Electronic Word-of-Mouth(e-WoM) on Consumer Brand Engagement
Bewaard in:
| Hoofdauteur: | |
|---|---|
| Formaat: | Thesis Boek |
| Taal: | Engels |
| Gepubliceerd in: |
Mumbai
NMIMS
2019
|
| Onderwerpen: | |
| Tags: |
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MARC
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| 008 | 210929b xxu||||| |||| 00| 0 eng d | ||
| 999 | |c 406350 |d 406350 | ||
| 100 | |a Srivastava Mukta |9 43451 | ||
| 245 | |a Influence of Electronic Word-of-Mouth(e-WoM) on Consumer Brand Engagement | ||
| 260 | |a Mumbai |b NMIMS |c 2019 | ||
| 300 | |a i-xxvii,289 | ||
| 502 | |a CD not submitted |b Ph.D |c NMIMS (SBM) |d 2019 | ||
| 504 | |a Sivaramakrishnan Sreeram | ||
| 650 | |a Electronic Word-of-Mouth(e-WoM) |a Consumer Brand Engagement |9 43582 | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |7 0 |9 469412 |a 00004532 |b 00004532 |d 2021-09-29 |l 0 |p SBMPH260 |r 2021-09-29 |w 2021-09-29 |y PH | ||