New Strategic Brand Management : Advanced insights & strategic thinking

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Bibliographic Details
Main Author:	Kapferer J N
Format:	Unknown
Language:	English
Published:	New Delhi Kogan Page 2015
Edition:	5th
Subjects:	Brand Name Products > Management
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NMIMS SBM -

Holdings details from NMIMS SBM -
Call Number:	658.827 KAP
Copy	Available Place a Hold